At AlignOps, we know that change can sometimes be confusing—especially when it comes to names. If you’ve been a customer or follower of ToolWatch, Safety Reports, FleetWatcher, or BusyBusy over the years, you’ve likely seen a few brand transitions. And if you're just discovering us now, welcome—we’re glad you’re here.

This blog is here to clear up any confusion and share the story behind the evolution of our brands, how they came together, and what the new AlignOps name means for you.

Where We Started: Four Industry-Leading Solutions

Each of the products that now make up AlignOps started as a specialized solution, purpose-built to solve a critical problem in construction:

• ToolWatch: Founded in 1991, joined The Riverside Company in 2021 | ToolWatch is a comprehensive construction operations platform that tracks tools, equipment, and materials across jobsites, warehouses, and service centers. From real-time inventory control to job costing and maintenance workflows, ToolWatch enables contractors to improve visibility, reduce waste, and maximize productivity. Trusted by the industry’s top contractors, ToolWatch manages millions of assets daily across commercial, industrial, and infrastructure projects.
• SafetyReports: Founded in 2011, acquired by AlignOps in 2022 | SafetyReports is a mobile safety and compliance platform that empowers companies to streamline inspections, training, incident tracking, and more. Built by safety professionals, for safety professionals, the app delivers OSHA-cited reports, corrective action tracking, and audit-ready documentation—whether in the field or the office. SafetyReports helps thousands of construction, energy, and manufacturing companies create safer, more accountable job sites.
• BusyBusy: Founded in 2010, acquired by AlignOps in 2023 | BusyBusy is the leading mobile time tracking and job costing solution built for construction crews. Designed with field teams in mind, BusyBusy simplifies labor tracking, mobile safety sign-offs, and crew management—offering real-time data that drives smarter decisions and more profitable projects. With over 60 million labor hours tracked annually, BusyBusy helps contractors save time, stay compliant, and streamline payroll.
• FleetWatcher: Founded in 2000, acquired by AlignOps in 2024 | FleetWatcher is a construction-specific telematics solution that provides real-time visibility into fleet performance, material hauling, and jobsite efficiency. Built for heavy civil contractors and materials producers, FleetWatcher helps teams reduce idle time, optimize load cycles, and improve cost control across projects. Its industry-leading Material Management Solution (MMS) and Load Cycle Analysis tools are trusted by paving and trucking operations nationwide.

2024: Introducing Align Technologies and AlignEHS

As each of these products grew, a bigger opportunity emerged: what if contractors didn’t have to juggle four different systems to manage their operations? What if safety, field, fleet, and asset data lived in one ecosystem?

In 2024, the four brands were brought together under one company—Align Technologies—with Safety Reports brought into the Align Technologies solution under AlignEHS. The brand had a shared mission: to make construction safe, productive, and profitable through operational visibility and control.

Now: Welcome to AlignOps™

To deliver on that mission with even greater clarity and purpose, we’ve evolved our identity once again. Starting in 2025, our unified platform is now known as:

AlignOps™, powered by ToolWatch, SafetyReports, BusyBusy, and FleetWatcher.

Why the change?

• "AlignOps" reflects what we actually do: align your operations. From field to fleet, tools to timecards, we bring together the workflows and data that construction teams rely on every day.
  
  
• We’re keeping the product names you know: ToolWatch, SafetyReports, BusyBusy, and FleetWatcher still exist—and you’ll still log in and use them the same way. What’s new is the seamless connection between them.

One ecosystem, many tools: Whether you need one solution or all four, AlignOps gives you the flexibility to scale while ensuring everything works together behind the scenes.

What This Means for You

If you’re already a customer:

• No disruption to your current tools or login experience.
  
  
• You’ll begin to see the AlignOps name on our website, communications, and integrated offerings rather than AlignEHS or Align Technologies.
  
  
• You'll gain access to more combined workflows, integrations, and platform enhancements as our tools become even more connected.

If you're new to AlignOps:

• You can adopt one solution to solve a specific pain point—or connect multiple to drive performance across your entire operation.
  
  
• Our platform is built for construction, by people who understand the jobsite, the office, and the challenges of connecting the two.

One Name. One Platform. Built for Construction

We’re proud of where we’ve been—and even more excited about where we’re going. AlignOps represents the best of what ToolWatch, SafetyReports, BusyBusy, and FleetWatcher have built over the years, now unified to deliver more value to contractors and field service teams.

Have questions? Want to explore how AlignOps can support your business? Let’s talk.